NATIONAL SHOWCAVES CENTRE FOR WALES
It's never too early to think about Christmas
Booking site to Visit Santa
The National Showcaves of Wales commissioned Pisceli to review their marketing material used to promote to the public and to specific target audiences like Primary Schools. Picseli were also commissioned to design new on site public signage.
Picseli created a range a fresh, clean and modern design for marketing literature for their 2015 marketing campaign. Moving away from the traditional tourism design associated with Dan-Yr-Ogof in the past. Picseli developed a modern fresh approach to the branding and the design of leaflets and signage. Much more emphasis was put on clean modern design with emotive layout and distinctive typography. Information Design was at the forefront of a range of icon based signage that would help highlight to visitors key areas within the caves.
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